In an era of financial uncertainty, gold and jewellery are emerging as viable investment options, according to Uzoamaka Ezeugwa, Creative Director of Uzo Jewelry. Speaking on News Central TV’s Business Edge on Wednesday, March 26, 2025, Ezeugwa highlighted the increasing awareness among buyers regarding the investment potential of jewellery.
“It’s 50/50,” she said. “At the outset, people buy jewellery for personal adornment, but once they realise its investment value, it justifies their spending even more.”
Ezeugwa emphasised that gold, in particular, remains a safe and appreciating asset. “In the last 10 years, gold prices have surged by about 152%. I once bought gold jewellery for ₦30,000 in 2011, and now, a gram of gold costs around ₦150,000. If you snoozed back then, you’ve lost significant returns.”
Beyond gold, gemstones are also gaining traction in Nigeria. “Many people are unaware that Nigeria has an amazing deposit of natural gemstones,” she noted. “Understanding your local market is key—gold sells fastest in Nigeria, while silver, unless pure, holds less value.”
For those considering jewellery as an investment, Ezeugwa advised a strategic approach: “Start small—buy a pair of earrings, a necklace, or even gold coins before scaling up to gold bars. The key is patience and a long-term perspective.”
